Video marketing is changing, no doubt about it. The year 2025 is full of exciting improvements, and new tools but also challenges. Check my 5 Hot Video Trends for the year 2025, and tips on how to stay ahead of the competition.
Short-form content for B2B
In 2024 LinkedIn jumped into the short-form bandwagon by introducing a designed video tab on its mobile app. This solidifies the trend of more serious, short-form content already flourishing on TikTok and YouTube Shorts.
A new mobile feed on LinkedIn is completely separate from the original feed with your typical posts, yet the videos you post on the “My Network” feed are what shows up on the “Video” feed.
Seems like 2025 will be the year of professional B2B short-form content. Looks like LinkedIn is pretty excited about the new feature, and potential of short-form content. Additionally, a potential TikTok ban in the US will only encourage professional-related creators to focus on short-form videos on LinkedIn.
The video tab on LinkedIn is an extremely powerful tool for marketers, brands and B2B-focused businesses looking to expand their organic marketing strategies into short-form content and grow their online brand and community.
Hooks
A hook in Video Marketing is basically that one idea or moment at the very beginning of the video that grabs someone’s attention. On social media, hooks are super important because people are constantly scrolling, and you need something to make them pause. It could be something eye-catching visually, but honestly, nothing beats a well-crafted hook to pull viewers in and keep them interested in what you’re sharing.
The attention span is getting even shorter. However this sounds, yes it is possible. In 2025 we will have only 1-2 seconds to attract attention. This of course depends on the platform and our target audience, and some audiences will retain a longer attention span.
Anyway, the extremely short attention span makes hooks necessary and forces creators to be more creative when planning content. A more strategic and creative approach is needed.
Video Content Saturation
The time when people and businesses did not have the knowledge and expertise to create videos is gone. Now everyone with a smartphone and editing app can create a video. This also makes social media pretty saturated with video content.
To attract attention businesses need to produce more unique, personal and quality videos that cannot be easily replicated by competitors. This applies to creating genuine, more personal but quality content that cannot be generated by AI or replaced by stock videos.
AI and Video Creation
AI will remain a hot topic in 2025 and AI tools are improving also in video creation. Video content remains the most challenging part for AI however many tools seem to achieve impossible or reduce production or editing time. The biggest potential from a video marketing point of view is a hybrid video content creation, and using AI tools to enhance traditionally filmed or animated videos.
In 2025 we will see improved AI video generators and AI-enhanced video editing tools. One of the exciting upcoming tools is a native Instagram editor allowing you to add amazing effects such as altering outfits, adding jewellery, and changing location and appearance.
Yet, one main challenge will dominate the next few years ahead and it is combating deepfake videos. The wide use of AI-altered videos that use someone’s face, and even more advanced technologies coming, the less you can distinguish whether it is true or false.
Personalized Video Experiences
Do you reckon all those newsletters and emails with your name and content depending on your customer journey stage? We are actually might be on the verge of big personalisation in video marketing.
With all new AI tools creating personalized videos on scale will be soon possible. We will be able to change elements like text, visuals, or calls to action based on viewer demographics or past interactions. This will be done on the scale in a way we can now customize emails, depending on the specific actions of our audience segments.
Personalization has become a cornerstone of effective video marketing, enabling brands to forge meaningful connections with their audiences. In 2025, personalization will be more critical than ever as technology will allow us to create experiences that resonate with consumer’s individual needs and interests.
Also thanks to advancements in AI-driven personalization and intelligent tools, marketers can analyze vast amounts of user data with precision. This data includes viewing habits, browsing behaviour, purchase history, and even real-time interactions. By leveraging these insights, brands can craft video content that aligns closely with each viewer’s preferences, behaviours, and demographics. Whether it’s through dynamic product recommendations, customized storytelling, or interactive video elements, personalized content not only captures attention but also builds trust and fosters deeper engagement. In the ever-competitive digital landscape, personalization isn’t just a trend—it’s a necessity for standing out and driving meaningful results.
Conclusions
Video marketing will continue to dominate the digital landscape, with exciting new trends and technologies reshaping how businesses connect with their audiences. From LinkedIn embracing short-form content to advancements in AI and personalized video experiences, the possibilities are both vast and transformative.
It is also clear however that the video marketing landscape is changing. With increasing video content saturation and even shorter attention spans, businesses will need to adapt by producing more creative and unique, high-quality, and engaging videos that stand out from the crowd. The importance of strong hooks and creative storytelling will be key in capturing attention within the first critical seconds.
Finally, personalization will be the cornerstone of impactful video marketing in 2025. As AI tools enable scalable, tailored video experiences, brands will have unprecedented opportunities to create content that resonates on an individual level, creating connections and driving stronger results.
